Integrated Software

"If you know how to spend less than you get, you have the philosopher's stone. "
~ Benjamin Franklin

Featured Case Study
Jody Reed - Retired MLB Player, Entrepreneur

Client Objective
Baseball is Jody Reed's passion. It always has been. His career as a celebrated Major League Baseball player gave him a unique insight into the sport. Since retiring from the professional arena, Jody spends much of his time teaching young players the fundamentals of the game. After a lifetime of playing and coaching, he had a vision; Expand his reach by creating a fun baseball-oriented website to impart his valuable experience to baseball fans everywhere.

Working closely with Jody, Richmond Web Development created an Internet site to make the dream a reality. The membership-based site provides streaming instructional videos, an original fantasy baseball game, message boards, professionally written articles on fitness and nutrition, and access to active and retired Major League Baseball players via live video chats.

Design was a crucial element of the project as well as providing an administrative area allowing non-technical staff to easily update all areas of the site.

Outstanding Design
On this project, Richmond Web Development collaborated with Tampa, FL based Erin Alicia Designs for graphic design and layout. Erin Alicia Designs has years of experience creating high end web-based design and Macromedia Flash solutions for a variety of clients. Their work speaks for itself and their work ethic is even stronger. See for additional projects they have designed.

While the incredible eye-catching front end was created, Richmond Web Development focused on developing a sophisticated, object-oriented infrastructure based on Microsoft's .NET platform. This architecture allows the business logic layer to be deployed via one or more middle-tier servers, providing a truly scalable solution for the rapidly growing site. Richmond Web Development developed a secure administrative area to allow designated agents of Jody Reed Baseball the ability to easily update the content of the site. Non technical staff can quickly perform tasks as complex as adding new instructional video files to the site with little or no training.

Outcome is a success. The web site is quickly gaining in popularity. It is functionally sound, easy to maintain, and has the look and feel Mr. Reed desired. As with most of Integrated's projects, we continue to work with the client as new avenues are explored with the site.


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