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Featured
Case Study
Jody Reed - Retired MLB Player, Entrepreneur
Client Objective
Baseball is Jody Reed's passion. It always has been. His career as a celebrated
Major League Baseball player gave him a unique insight into the sport. Since
retiring from the professional arena, Jody spends much of his time teaching
young players the fundamentals of the game. After a lifetime of playing and
coaching, he had a vision; Expand his reach by creating a fun baseball-oriented
website to impart his valuable experience to baseball fans everywhere.
Working closely with Jody, Richmond Web Development created an Internet site to make the
dream a reality. The membership-based site provides streaming instructional
videos, an original fantasy baseball game, message boards, professionally
written articles on fitness and nutrition, and access to active and retired
Major League Baseball players via live video chats.
Challenge
Design was a crucial element of the project as well as providing an
administrative area allowing non-technical staff to easily update all areas of
the site.
Outstanding Design
On this project, Richmond Web Development collaborated with Tampa, FL based
Erin Alicia Designs for graphic design and layout.
Erin Alicia Designs has years of experience creating high end web-based
design and Macromedia Flash solutions for a variety of clients. Their work
speaks for itself and their work ethic is even stronger. See
www.erinaliciadesigns.com for additional projects they have designed.
Functionality
While the incredible eye-catching front end was created, Richmond Web Development focused on
developing a sophisticated, object-oriented infrastructure based on Microsoft's
.NET platform. This architecture allows the business logic layer to be deployed
via one or more middle-tier servers, providing a truly scalable solution for
the rapidly growing site. Richmond Web Development developed a secure administrative area to
allow designated agents of Jody Reed Baseball the ability to easily update the
content of the site. Non technical staff can quickly perform tasks as complex
as adding new instructional video files to the site with little or no training.
Outcome
JodyReedBaseball.com is a success. The web site is quickly gaining in
popularity. It is functionally sound, easy to maintain, and has the look and
feel Mr. Reed desired. As with most of Integrated's projects, we continue to
work with the client as new avenues are explored with the site.
URL: www.jodyreedbaseball.com
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